— Art direction
— System design
Salvos Stores is a non-profit organisation that recycles pre-loved goods at over 200 retail stores across Australia. All profits from purchases and donations help fund The Salvation Army programs that transform lives for the better.
Our task, within a tight 6 week turnaround, was to refresh the look and feel of the Salvos Stores brand and re-design and build the entire online experience for a Salvos customer.
We combined customer research and business needs to form a solid design and content strategy. A series of design activities followed from userflows through to wireframes, photoshoots, visual designs to web build, whilst in tandem creating a digital style guide.
We created a responsive website that makes it easy for customers to use, and have provided Salvos Stores a digital brand style and responsive website they can independently maintain and adapt to serve their customers.
Research and branding
Large physical boards of design inspiration and ideas helped us collaborate and make decisions about how we wanted to re-position the brand and adapt it for an online platform. We retained the antique Salvos Stores typeface Garamond and introduced a pairing with contemporary typeface Brown as commentary on pre-loved goods finding themselves in new contexts.
A0 research boards
Moodboard Route 1 – Together creating impact
Moodboard Route 2 – It’s the little things that count
Digital style tile
Digital style guide
User experience design
I was involved in the UX process to ensure ideas would translate well into the visual designs. I supported with the requirement gathering, feature prioritisation, userflows, sketching, and wireframes.
Page goals and layout sketches
Art directing the photoshoot across 4 different stores, I wanted to capture the bright, joyful moments that shoppers experience when finding a unique item, and the pride that volunteers have towards building a sense of community through their stores.
The website needed to primarily help customers find a store, understand how to donate goods and volunteer, as well as communicate the Salvos Stores brand values and heritage.