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Little Miracles

Little Miracles

Raising funds for Muscular Dystrophy

— Branding
— Art direction
— Product styling
— Packaging
— UX/UI

Context 

Muscular Dystrophy is a disorder that affects one in 625 Australians, leads to debilitating breathing, heart and mobility complications, and often leaves individuals fully dependent on a wheelchair by age 8.

Brief

Create awareness of Muscular Dystrophy and help raise funds over christmas time to find a cure.

Idea

A campaign in which kids with Muscular Dystrophy design Christmas decorations, and Engineering Students at Monash University 3D print replicas to raise funds for Muscular Dystrophy. 

Outcome

All ornaments sold out and the project has proudly become part of Monash University’s ongoing Engineering curriculum with more Little Miracles being created every year.

1

Product design

11 original designs were digitally scanned and modelled by students to 3D print over 200 replicas – resulting in 350 engineering hours and 1000’s of printing hours.

2

Photoshoot

In a one day photoshoot, I created and styled unique set designs for each ornament, inspired by the materials used in the kids original ornament designs.

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3

Print design

Communicating the kids’ stories with detail and love was the number one priority at every design touchpoint. All the ornaments were named by the children and I individually drew all the titles by hand. Every package had a unique insert that told the story of the ornament.

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4

Digital design

The Little Miracles website shared the stories of Australians affected by Muscular Dystrophy to a wide audience and provided a new funding model to fund research into a cure.

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