— Art Direction
Kepler is the NASA space telescope named after German astronomer Johannes Kepler. A veteran of the skies, the telescope is responsible for discovering nearly 1,300 exoplanets. Of all the discoveries, just four of them could have enough water needed to sustain life.
My brief was to help create an elegant water bottle brand inspired by outer space that communicates the message that despite water being so rare in space, clean water should be accessible for all beings down on Earth.
A design discovery process of research and mood boards helped narrow down the brand principles “elegant, unique, alive and space”. The principles guided the logo, visual aesthetic, packaging, photoshoot and responsive ecommerce website design.
A water bottle brand whose mission is to make clean water easily accessible on Earth by donating part of their profits to building water wells in countries that need it most.
Research and branding
Two moodboards were created to decide how the visual identity could be represented. Route 1 was a literal interpretation of water and space using colour, whilst Route 2 took an abstract approach communicating space through vast spacious layouts. The final decision landed on Route 2 for its timeless design aesthetic.
Moodboard Route 1 – Bold and striking
Moodboard Route 2 – Vast and elegant
Logo design and typography
The logo was based on the typeface ‘Tilde’ designed by German type foundry New Letters–a homage to German astronomer Johannes Kepler. Tilde’s unique, quirky details, geometric construction and circular shaped letters reflected planets from outer-space.
Packaging design and photoshoot
We aimed to create a product and packaging design charming enough that anyone would proudly gift it to a loved one, and so appealing that one might consider repurposing it for another use. Our photoshoot sets were very clean and abstract props were used to mimic planetary textures like jagged rocks and smooth stones.
The online selling platform was an extension of the spacious and elegant brand aesthetic. It also highlighted the brands deep mission and vision; more than just a well-crafted water bottle.